Many of us are familiar with the “Spotlight Effect” – the psychological tendency of individuals to overestimate how much others notice and scrutinize their appearance, actions, and outcomes. Understanding of this framework helps people experiment and take action, by lowering the perceived risk. Unfortunately, the framework fails seniors, who experience a sort of “Vanishing Effect”…

Teachers Embark on a New Opportunity to Improve Lives   The Nashville, TN market will now have access to Hallmark Homecare’s referral service for care to match caregivers with families via its first franchise partners, Brandon and Jenelle Baily. They will be launching Hallmark Homecare in four territories from their home in Lebanon, TN.  …

Many franchise candidates for Hallmark Homecare are drawn to the concept because they have experienced homecare for aging loved ones. This was the case for the IFPG Consultant Candidates in Tampa, FL, who recently joined the Hallmark franchise family as partners for two territories. With more than 19% of the population in the state of…

Walter and Ena Richards have invested in their first US based business. They will bring the unique Hallmark Homecare referral model to the Canton, GA market as their next entrepreneurial venture, and will join three other Hallmark Homecare franchise partners that have launchd in the Atlanta, GA market.   Walter and Ena have spent their…

As we journey through life, accumulating memories, possessions, and mementos along the way, it’s no surprise that our living spaces can become filled with clutter. For seniors, this clutter can have a significant impact on physical and mental well-being. However, there’s a silver lining—organizing and decluttering can bring immense benefits to seniors, enhancing their quality…

Franchise Partners Launch in San Antonio, TX with Five Territories   As the saying goes, “everything’s bigger inTexas”, so is the enthusiasm of Chad and Tricia Hahlen to bring Hallmark Homecare to San Antonio, TX for not one territory, but to launch in five! Chad has successfully lead sales teams over the past twenty-five years…

Incline Village, NV – Hallmark Homecare, a Direct Referral Agency offering caregiver recruiting and matchmaking services for the elderly, is pleased to announce the addition of Jackie McNeely, RN as Director of Recruiting.   Jackie McNeely put herself through nursing school when she was in her 40s. She was quickly recognized as a leader and,…

Independence Day is a special occasion that commemorates the freedom and liberty of a nation. It is a time when people come together to celebrate and honor the sacrifices made by countless individuals to secure the independence we enjoy today. For senior citizens, this festive occasion holds great significance, as they have witnessed the evolution…

It’s time to put the spotlight on our franchisees! After all, 2023 is All About the Zee! We can’t wait to dedicate blogs that highlight our franchisees – how they decided on their brand, where they started and where they grew to, all showcasing how our best-in-class brands here in the FastLane are experiencing responsible…

First Four Territories of Hallmark Homecare Sold in Richmond, VA Hrishi Menon has become the first Hallmark Homecare franchise partner in Virginia. He recently joined the Hallmark Homecare franchise family by investing in four territories in the Richmond, VA area, and is a first-time business owner! With a degree in electronics engineering, Hrishi came to…