Music City Welcomes Its First Hallmark Homecare Franchise Partners

Jul 25, 2023 / • Franchise Success

Teachers Embark on a New Opportunity to Improve Lives


The Nashville, TN market will now have access to Hallmark Homecare’s referral service for care to match caregivers with families via its first franchise partners, Brandon and Jenelle Baily. They will be launching Hallmark Homecare in four territories from their home in Lebanon, TN.


Brandon and Jenelle Baily have 25-plus combined years of experience teaching in public schools. They recently relocated from California to the Nashville, TN area. Jenelle has run a preschool that she opened after moving to Tennessee, and Brandon teaches in a local school. They love spending time with friends and family, going to church, and helping out in the local community and would like to build a legacy business that can be passed on one day to their children. They were looking for something different, and Hallmark Homecare is the ideal fit for them as seek a new opportunity to invest in the lives of others.



“Jenelle and I were looking for a home-based business that was affordable and focused on making a difference in the lives of others. We believe that Hallmark Homecare is a market disruptor and that demand will outpace supply indefinitely. We are excited to bring this great care option to the Nashville, TN market.”

  • Brandon Baily

Hallmark Homecare is unlike the traditional homecare model because it’s a referral agency for caregiver recruitment and client matchmaking (the e-harmony of homecare). Clients save money, receive better care, and have more control. Caregivers earn higher wages and enjoy a better work arrangement. Franchisees enjoy a simple model, earn handsome profits, and make a difference in the lives of others. The low-investment model has a fast ramp-up, is scalable, and provides recurring revenue. Hallmark is “not your mama’s homecare”, but it should be!


The Hallmark Homecare franchise can be successful for owner/operators as well as the right candidate for an executive model operation. There is plenty of open territory in all major markets. Please send all leads and territory checks to


Congratulations Brandon and Jenelle! Congrats also to Tyler Altenhofen of Franchise Sidekick, and Teresa Wade and Don Tarinelli of Franchise FastLane.


Teresa Wade, MBA
Director of Franchise Development – Hallmark Homecare
Franchise FastLane
15934 Frances St. Ste 105
Omaha, NE 88130
Office: 402.360.9595

Please reach out to participate in our next Confirmation Day.

Please send all leads and territory checks to