The Hallmark Homecare Franchise is Sold Out in Fort Worth, TX

May 14, 2026 / • Franchise Success

Seasoned Sales and Operations Leader Invests in People Through Business

 

Leona believes that lasting growth is built by investing in people, strengthening relationships, and delivering excellence. In her franchise search, she was seeking a business that could be a vehicle to impact her communities and that would also be financially profitable. She will launch her Hallmark Homecare business in five territories in Fort Worth, TX, which will sell out the franchise opportunity for this Texas market.

 

“Every conversation in my franchise discovery process reinforced that this is a mission-driven organization focused on helping families navigate one of the most important decisions they’ll ever make—finding trusted care for a loved one. By the end of the process, I didn’t just feel confident in the business model; I felt connected to the purpose behind it.”

– Leona Wear

 

Leona has more than 20 years of experience as a senior healthcare sales and market-development leader, driving growth through relationship-based selling. Her career began with Merck & Co in pharmaceutical and animal-health sales. She advanced into senior client-partner and strategic account leadership roles, managing $4MM+ books of business, negotiating contracts, and building referral pipelines.

 

Leona brings together decades of complimentary leadership experience across relationship-driven execution, operations, and growth. She is eager to apply her corporate experience as business owner to build something for herself that makes a difference in the lives of others.

 

Hallmark Homecare is unlike the traditional homecare model because it’s a referral agency for caregiver recruitment and client matchmaking (the e-harmony of homecare). Clients save money, receive better care, and have more control. Caregivers earn higher wages and enjoy a better work arrangement. Franchisees enjoy a simple model, earn handsome profits and make a difference in the lives of others. The low investment model has a fast ramp up, is scalable, and provides recurring revenue. Hallmark Homecare is the only homecare referral agency in franchising.

 

The Hallmark Homecare franchise can be successful for owner/operators as well as the right candidate for an executive model operation. There is plenty of open territory in all major markets. Please send all leads and territory checks to hallmarkleads@franchisefastlane.com.

 

Congratulations Leona, and also to Colvin Akers at Franchise Sidekick for this placement, Teresa Wade and Mike Samson of Franchise FastLane!

 

Teresa Wade, MBA
Director of Franchise Development – Hallmark Homecare
Franchise FastLane
15934 Frances St. Ste 105
Omaha, NE 88130
Office: 402.360.9595
twade@franchisefastlane.com

 

Please reach out to participate in our next Confirmation Day.

Please send all leads and territory checks to hallmarkleads@franchisefastlane.com.