Marketing Executive Becomes Hallmark Homecare Franchise Partner

Jan 8, 2026 / • Franchise Success

First-Time Hallmark Owner Launches New Business with His Son

 

Although Pete had zero experience in healthcare, he fell in love with Hallmark Homecare because of the unique game-changing business model, the ROI, and the ability to do something where he could give back to the community. He will launch his Hallmark Homecare business with his son, Kyler, in the Medina, OH area in two territories.

 

“Hallmark offers a very strong ROI potential compared to other franchises – very few others offer such revenue with relatively small initial investment.”

-Pete Krogh

 

For the past 12 years, Pete has led marketing for the $1B Foodservice division of J.M. Smucker.  Previously, he worked for 20+ years at Coca-Cola in many functions, ranging from operations, sales, finance, and marketing. Pete has been on the Board of his local United Way for 10 years, and he has seen the needs in the community with the aging population. He said that providing the Hallmark Homecare service will meet a need that he can truly feel good about!

 

Hallmark Homecare is unlike the traditional homecare model because it’s a referral agency for caregiver recruitment and client matchmaking (the e-harmony of homecare). Clients save money, receive better care, and have more control. Caregivers earn higher wages and enjoy better work arrangements. Franchisees enjoy a simple model, earn handsome profits, and make a difference in the lives of others. The low investment model has a fast ramp-up, is scalable, and provides recurring revenue. Hallmark Homecare is the only homecare referral agency in franchising.

 

The Hallmark Homecare franchise can be successful for owner/operators as well as the right candidate for an executive model operation. There is plenty of open territory in all major markets. Please send all leads and territory checks to hallmarkleads@franchisefastlane.com.

 

Congratulations Pete and Kyler, and also Anthony Scarda of Franchoice for this placement, Teresa Wade and Mike Samson of Franchise FastLane!

 

Teresa Wade, MBA
Director of Franchise Development – Hallmark Homecare
Franchise FastLane
15934 Frances St. Ste 105
Omaha, NE 88130
Office: 402.360.9595
twade@franchisefastlane.com

 

Please reach out to participate in our next Confirmation Day.

Please send all leads and territory checks to hallmarkleads@franchisefastlane.com.