Hallmark Homecare starts a run in Hotlanta!

Feb 23, 2023 / • Franchise Success

The South is known for its hospitality, and Hotlanta will now have access to the highest-value homecare available. Will C., the newest Hallmark Homecare Franchise Partner, has grabbed some of the hot Atlanta, GA market for three territories in the heart of the city.


As a Georgia native, Will knows his home turf well. He brings a lifetime of healthcare experience to Hallmark. He has worked in the durable medical equipment industry since he was 15 years old. His family’s DME company, Care Medical, provided respiratory services, retail and complex rehab to patients in both coastal Georgia and South Carolina. Will has a business degree and Master of Public Health from the University of Georgia, and extensive experience in business development leadership.


Will was eager for a new opportunity to apply his lifetime of healthcare knowledge and experience to impact the lives of the senior population in the Atlanta market. As a Franchise Partner for the Atlanta market, Will can now be in his community more, making a difference in the lives of the aging population, and spend more time with his family because he will have less work-related travel.


Hallmark Homecare is unlike the traditional homecare model because it’s a referral agency for caregiver recruitment and client matchmaking (the e-harmony of homecare). Clients save money, receive better care, and have more control. Caregivers earn higher wages and enjoy a better work arrangement. Franchisees earn handsome profits and make a difference in the lives of others. The simple, low-investment model has a fast ramp-up, is scalable, and provides recurring revenue. Hallmark is “not your mama’s homecare”, but it should be!


The Hallmark Homecare franchise can be successful for owners/operators as well as the right candidate for an executive model operation. There is plenty of open territory in all major markets. Please send all leads and territory checks to hallmarkleads@franchisefastlane.com.


Congratulations, Will! Congrats also to Jon Ostenson of IFPG, and Teresa Wade and Don Tarinelli of Franchise FastLane for another successful collaboration.