Julie-Ann Parrott is appointed Chief Operations Officer of Hallmark Homecare, LLC

Oct 13, 2022 / • Franchise Success

Hallmark Homecare, a Direct Referral Agency offering caregiver recruiting, vetting and placement services to the elderly, is pleased to announce that Julie-Ann Parrott has been named Chief Operations Officer Julie-Ann and her husband joined Hallmark’s affiliate, The Senior’s Choice, in 2003 and established a wildly successful senior care agency, RetireEase Senior Services, in the Columbia, SC area. After nearly 20 years as COO of RetireEase, she was brought on as an executive of Hallmark Homecare at a pivotal point of fast anticipated franchise growth.

Steve Everhart, President & Founder of Hallmark Homecare, states, “This is a very exciting time in my professional career.  I feel the same energy and enthusiasm for the future of senior care as I did over twenty years ago. I am honored to announce that my long-time dear friend and colleague, Julie-Ann, is now in an executive leadership role overseeing franchisee training and development as well as the corporate operations of Hallmark.  Julie-Ann is a highly skilled operations officer with a proven track record of success. She excels in team building, motivating, public speaking, teaching and coaching. Additionally, Julie-Ann is a seasoned veteran in the senior care sector having operated her own agency. She loves the Hallmark model of care and understands firsthand our competitive advantages and benefits to clients, caregivers and Franchise Partners.”

As a long-time successful entrepreneur, Steve also launched The Dentist’s Choice in 1995 and The Senior’s Choice in 1999. The Senior’s Choice is the nation’s largest membership network for privately owned in-home care providers and has helped countless individuals establish nearly 700 homecare agencies across North America.

What is Hallmark Homecare?

Hallmark Homecare offers a new, innovative concept to senior care – a “client-directed” direct-hire model with remarkable advantages to clients, caregivers and franchise owners alike.

Clients work with Hallmark’s expert Client Liaisons who interview the senior and their family members and match them with fully vetted, experienced, insured, reliable caregivers. The client selects their caregiver(s) and has total control and makes all the decisions regarding care all the while experiences significant cost-savings. This model gives seniors greater control, consistency, and higher retention of caregivers. Equally important, the Hallmark model of care provides caregivers with more pay and more hours working directly with clients, which translates into a much larger pool of experienced and professional caregivers for our clients to choose from.

Caregivers benefit from Hallmark’s direct-hire model by experiencing consistency with their client which results in regular schedules with more hours and desirable shift. They are matched with the client for skill-level, proximity to their home and personal preferences. The icing on the cake is that caregiver wages are higher with the Hallmark Homecare model of care than other senior care alternatives giving Hallmark access to “cream of the crop” caregivers.

Franchisees enjoy providing meaningful services that positively impact their community and make a difference in the lives of seniors and the caregivers who serve them. Their business is home-based, few employees with low overhead with a quick start-up and cash flow. The business is recession-resistant and a continued growth sector and increasing demand for our services.

For more information, visit www.hallmarkhomecare.com. For franchise information, visit http://hhcopportunity.com/ or call (888) 519-2500.