Hallmark Homecare is now in The Badger State

May 9, 2024 / • Franchise Success

New Franchise Partners are Bringing Hallmark Homecare to Wisconsin


Lane and Shannon Peters have a special heart towards the aging community and are now launching Hallmark Homecare to make a difference in their Onalaska, WI area communities. They plan on working as a partnership in their Hallmark Homecare franchise, to add to their existing real estate investment and life insurance sales companies.


We appreciate how the Hallmark team has decades of leadership and operations experience in the senior care space to fast-track our success.  We are excited to operate our new business as a husband and wife team and interact with other owners we have met through the validation process.

-Lane Peters


Lane and Shannon Peters have been married for almost 20 years, and they have three children ages 8 to 14.  Lane has enjoyed a 20-year engineering career in the utility, construction, and healthcare sectors.  Shannon has been an educator for more than 19 years.  They have seen a need for providing care in the home for seniors after watching their own families struggle during and after COVID-19.


Hallmark Homecare is unlike the traditional homecare model because it’s a referral agency for caregiver recruitment and client matchmaking (the e-harmony of homecare). Clients save money, receive better care, and have more control. Caregivers earn higher wages and enjoy a better work arrangement. Franchisees enjoy a simple model, earn handsome profits, and make a difference in the lives of others. The low-investment model has a fast ramp-up, is scalable, and provides recurring revenue. Hallmark Homecare is the only homecare referral agency in franchising.


The Hallmark Homecare franchise can be successful for owner/operators as well as the right candidate for an executive model operation. There is plenty of open territory in all major markets. Please send all leads and territory checks to hallmarkleads@franchisefastlane.com.


Congratulations Lane and Shannon! Congrats also to Jon Ostenson of IFPG, and Teresa Wade and Don Tarinelli of Franchise FastLane.


Teresa Wade, MBA
Director of Franchise Development – Hallmark Homecare
Franchise FastLane
15934 Frances St. Ste 105
Omaha, NE 88130
Office: 402.360.9595


Please reach out to participate in our next Confirmation Day.

Please send all leads and territory checks to hallmarkleads@franchisefastlane.com.