Hallmark Homecare Expands in the Lone Star State

Jun 19, 2024 / • Franchise Success

New Franchise Partners Align with Hallmark Homecare Values to Make a Difference


With a passion to serve those that are most vulnerable, our seniors, Emile and Kia Lumas decided to align their mission with that of Hallmark Homecare. They will launch their franchise business in two territories in the Dallas Fort Worth, TX area.


“Hallmark has found a way to disrupt the current homecare industry and we are excited to join the forward-thinking leadership team for this growth opportunity. Our discovery process allowed us to hear directly from multiple existing franchisees who were all transparent to share insider info about being an owner. We appreciated that transparency and the Franchise FastLane process that built our confidence in every step of the exploration.”

– Emile Lumas


Emile and Kia are originally from New Orleans, LA but have made a home in Keller, TX. Kia has worked in sales and led claims organizations in the insurance sector, and Emile is an engineer who has worked in telecommunications and supply chain. Kia will take the full-time lead on their new Hallmark Homecare business with ongoing support from Emile.

Hallmark Homecare is unlike the traditional homecare model because it’s a referral agency for caregiver recruitment and client matchmaking (the e-harmony of homecare). Clients save money, receive better care, and have more control. Caregivers earn higher wages and enjoy a better work arrangement. Franchisees enjoy a simple model, earn handsome profits, and make a difference in the lives of others. The low-investment model has a fast ramp-up, is scalable, and provides recurring revenue. Hallmark Homecare is the only homecare referral agency in franchising.


The Hallmark Homecare franchise can be successful for owner/operators as well as the right candidate for an executive model operation. There is plenty of open territory in all major markets. Please send all leads and territory checks to hallmarkleads@franchisefastlane.com.


Congratulations Emile and Kia! Congrats also to Sara Waskow of FranNet, and Teresa Wade and Tommy Ryan of Franchise FastLane.


Teresa Wade, MBA
Director of Franchise Development – Hallmark Homecare
Franchise FastLane
15934 Frances St. Ste 105
Omaha, NE 88130
Office: 402.360.9595


Please reach out to participate in our next Confirmation Day.

Please send all leads and territory checks to hallmarkleads@franchisefastlane.com.