First Hallmark Homecare Franchise Partner in The Bluegrass State

May 30, 2024 / • Franchise Success

Franchise Partner Recognizes Hallmark as a Profitable and Sustainable Franchise Investment


Self-described as a lifelong learner who values building relationships and making a difference, Shane Sparks has joined the Hallmark Homecare franchise family to pair a business opportunity with the high-value benefit to impact the lives of both families and their caregivers. Shane has invested in two Hallmark territories in the Louisville, KY market.


I appreciate that Hallmark is clear on the ideal client target as a long-term, high-acuity individual.  My confidence in Hallmark is further increased by the outstanding executive team and rich history in the homecare space through the association with The Senior’s Choice and multiple leaders being owners of homecare agencies.”

-Shane Sparks


The senior care industry has a great risk/reward profile, with demographics that are strong both now and well into the future, which Shane recognized. He was looking for a franchise investment to be profitable and sustainable but through a model leveraging technology to address a longstanding problem. Shane is a CPA by trade and has most recently been the CFO of a healthcare organization. With his dynamic personality and love for people connections, he is well-positioned for success with Hallmark.


Hallmark Homecare is unlike the traditional homecare model because it’s a referral agency for caregiver recruitment and client matchmaking (the e-harmony of homecare). Clients save money, receive better care, and have more control. Caregivers earn higher wages and enjoy a better work arrangement. Franchisees enjoy a simple model, earn handsome profits, and make a difference in the lives of others. The low-investment model has a fast ramp-up, is scalable, and provides recurring revenue. Hallmark Homecare is the only homecare referral agency in franchising.


The Hallmark Homecare franchise can be successful for owner/operators as well as the right candidate for an executive model operation. There is plenty of open territory in all major markets. Please send all leads and territory checks to


Congratulations Shane, and Mike McLain of Altus Recruiting, Teresa Wade and Don Tarinelli of Franchise FastLane.


Teresa Wade, MBA
Director of Franchise Development – Hallmark Homecare
Franchise FastLane
15934 Frances St. Ste 105
Omaha, NE 88130
Office: 402.360.9595


Please reach out to participate in our next Confirmation Day.

Please send all leads and territory checks to