Building a Business with Purpose in Portland

Oct 15, 2026 / • Franchise Success

Hallmark Homecare is excited to welcome Tyson and Holly Yeck as its newest franchise owners, will launch their business in three territories in Portland, Oregon.

 

“The transparency and structure of the discovery process were invaluable. Having clear, open conversations with Fastlane as well as the executive leadership team from Hallmark gave us full visibility into the business model, operational systems, and long-term vision.”

 

-Holly Yeck

 

Holly and Tyson bring complementary leadership backgrounds centered on serving people, developing relationships, and building strong teams. Together, they have spent more than two decades leading, owning businesses, and creating customer focused cultures built on accountability and service.

 

Holly has experience in business development, operations, recruiting, leadership, and customer experience through roles with ADP, Assurant Employee Benefits, MetLife, and most recently as General Manager for Goldfish Swim School. She also founded and successfully operated Aspire Total Fitness, giving her firsthand experience as a business owner.

 

Tyson currently serves as Director of Key Accounts for Pacific Seafood and brings additional experience in sales and relationship development. He also serves on the Board of Directors for the American Heart Association and co-founded the Heart 2 Heart Foundation. Together, their experience in operations, sales, marketing, and entrepreneurship provides a strong foundation for building their Hallmark Homecare business.

 

For Holly and Tyson, one of the most exciting parts of this opportunity is the ability to make a direct and meaningful impact in their local community while building a business grounded in purpose and independence.

 

Thank you and congrats to Nick Trolian on this amazing placement!

 

Please send leads and territory checks to hallmarkleads@franchisefastlane.com