Alamo City Welcomes Its First Hallmark Homecare Franchisee

Jul 14, 2023 / • Franchise Success

Franchise Partners Launch in San Antonio, TX with Five Territories


As the saying goes, “everything’s bigger inTexas”, so is the enthusiasm of Chad and Tricia Hahlen to bring Hallmark Homecare to San Antonio, TX for not one territory, but to launch in five!

Chad has successfully lead sales teams over the past twenty-five years in the banking technology vertical, most recently as VP of Sales at DefenseStorm. Tricia has worked in the banking and investment services industry, and recently wrapped up her finance career with Alliance Bernstein. Chad and Tricia have built their life together since age 16, and they are eager to now build a business together that can change lives. While they moved from Ohio to San Antonio 15 years ago, they state that they will “always bleed the scarlet and gray of the Ohio State Buckeyes!”


Having access to the entire Executive Leadership Team in addition to several franchisees provided a great deal of insight and reassurance throughout the discovery process. Every question was answered and our expectations were met throughout.” 

– Chad Hahlen

Hallmark Homecare is unlike the traditional homecare model because it’s a referral agency for caregiver recruitment and client matchmaking (the e-harmony of homecare). Clients save money, receive better care, and have more control. Caregivers earn higher wages and enjoy a better work arrangement. Franchisees enjoy a simple model, earn handsome profits and make a difference in the lives of others. The low investment model has a fast ramp up, is scalable, and provides recurring revenue. Hallmark is a “not your mama’s homecare”, but it should be!


The Hallmark Homecare franchise can be successful for owner/operators as well as the right candidate for an executive model operation. There is plenty of open territory in all major markets. Please send all leads and territory checks to


Congratulations Chad and Tricia! Congrats also to Terri Villanueva of FranNet, and Teresa Wade and Don Tarinelli of Franchise FastLane.


Teresa Wade, MBA
Director of Franchise Development – Hallmark Homecare
Franchise FastLane
15934 Frances St. Ste 105
Omaha, NE 88130
Office: 402.360.9595

Please reach out to participate in our next Confirmation Day.

Please send all leads and territory checks to