Hallmark Homecare Featured in the “Wolf Report”

Hallmark Homecare Featured in the “Wolf Report”

Hallmark Homecare was featured in the Wolf of Franchises’ “Wolf Report” which is a weekly analysis of franchise brands and the entrepreneurs behind them. The Wolf Report is written for current and aspiring franchise owners who want to find the next big brand. For those looking for emerging franchises with promising financials, the Wolf Report is a place to get it.

Here is a portion of the text regarding Hallmark Homecare:

Fast Facts

· Founded in 2012, franchising since 2019
· Based in Nevada; 5 franchise locations
· Helps clients hire caregivers for elderly family members

Fees + Investment
· Royalty: 6% of gross sales
· Brand Fund: 1% of gross sales
· Franchise Fee: $50,000
· Initial investment: $60,000 – $77,000

The Wolf’s Take

Financially, the 3 year performance looks great, especially given the investment tops out at $77,000.

In addition to the numbers, it’s a business that you can run from a home office and requires no employees to be hired. As I discussed a few weeks back with Mobility 101, there’s also tailwinds for any businesses targeted at seniors:
· By 2030, all baby-boomers will be age 65 or older
· There are 73M baby-boomers nationwide, aged between 57-75 years old
· Until 2030, 10,000 baby boomers will hit retirement age every single day

Hallmark’s Model

While I’m no expert on the ins and outs of senior care, Hallmark claims to be able to find caregivers for families at a much lower cost than traditional players in the industry.

The standard model seems to be an agency model i.e. caregivers sign with agencies, who then handle all the work of placing them, but in exchange for being the middle-man they have to boost prices to ensure they are profitable.

Meanwhile, Hallmark franchisees are able to go directly to caregivers and match them with a family. The main value add from the franchisee is they’re able to throughly vet caregivers so that families can rest easy knowing they’ve chosen a trustworthy caregiver.
What wasn’t clear to me was how they’re able to access these networks of caregivers that aren’t tied up in the agency model.

Nonetheless, if you’re interested in this industry and a low cost + low overhead model, it’s worth looking into!”

Getting Educated About Alzheimer’s Disease

Getting Educated About Alzheimer’s Disease

Alzheimer’s disease is a progressive, irreversible disorder of the brain and the most common form of dementia. The disease affects the cognitive parts of the brain that are involved in thinking, remembering, and using language. It can severely impair a person’s ability to carry out day-to-day activities.

The Difference Between Dementia and Alzheimer’s
Dementia isn’t a specific disease, but rather a general term to describe any loss or decline in brain function that affects memory, thinking, language, judgment, and behavior, and is serious enough to interfere with daily functions. There are numerous types of dementia, the most common of which is Alzheimer’s disease, which accounts for 60 to 80 percent of all dementia cases.

Alzheimer’s Disease Causes and Risk Factors
Alzheimer’s disease is caused by the excessive shrinking of certain brain tissues, which occurs when neurons stop functioning, lose connections with other neurons, and eventually die. It’s not known how this process begins, but the brains of people with Alzheimer’s contain amyloid plaques (which are abnormal protein deposits between neurons) and neurofibrillary tangles (twisted strands of a protein called tau) that likely affect neurons. Research suggests that the genes you inherit may play a role in the development of Alzheimer’s. Other possible risk factors for Alzheimer’s include heart disease, stroke, high blood pressure, diabetes and obesity.

Preventing Alzheimer’s
Making healthy life choices may help prevent or slow the onset of Alzheimer’s. These preventive measures include eating a healthy diet, drinking alcohol moderately, maintaining an active lifestyle, getting adequate sleep, keeping your mind active and engaged and forming lasting and healthy social connections.

The Alzheimer’s Association has developed a checklist of common symptoms to help you recognize the difference between normal age-related memory changes and possible warning signs of Alzheimer’s disease. It’s always a good idea to check with a doctor if a person’s level of function seems to be changing. The Alzheimer’s Association stresses that it is critical for people diagnosed with dementia and their families to receive information, care and support as early as possible.

Early Warning Signs
• Memory loss
• Difficulty performing familiar tasks
• New problems with writing or speaking
• Confusion with time and place
• Poor or decreased judgment
• Problems with abstract thinking
• Misplacing things and losing the ability to retrace steps
• Changes in mood or behavior
• Trouble understanding visual images and spatial relationships
• Withdrawing from social activities
To view the full checklist, visit http://www.alz.org/10-signs-symptoms-alzheimers-dementia.asp.